Alterme 3D Avatar Maker & Chat
ART DIRECTION
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PRODUCT DESIGN
In collaboration with a dedicated small team, we developed Alterme, a unique mobile app that swiftly climbed to the top 100 in the US App Store. It boasts an impressive average rating of 4.5, attracting thousands of new users each day. I led the establishment and management of a design team, comprising 6-10 professionals including full-time 3D and product designers, as well as outsourced graphic and motion designers. My role encompassed overseeing the app's entire production cycle, from design to development, ensuring seamless collaboration between developers, designers, QA, and managers. Additionally, I was instrumental in shaping the brand, tone of voice, positioning, and user experience of the product.